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ABOUT US
We're here to assist, coach, fuel and cheer you on every step of the way.
(We've been known to hold up a punny sign along the way too)
We've walked this journey too.
We've experienced first hand how frustrating the fertility journey can be, and there are a lot of things we wish we knew sooner. For starters, itβs not that easy, but also, there are lots of things you can do to optimize your body for success. We offer fertility-supporting products and services to help you do just that, without leaving your home and no matter what stage of the journey youβre in.
Our daily packs of personalized prenatals are loaded with top-quality ingredients at just-right doses. And our At-Home Tests give you information sooner, so that you can flag reproductive health issues and see a doctor in advance to optimize outcomes.
"After such a long, hard journey to get pregnant, I'm now postpartum and breastfeeding. Knowing I'm getting my DHA, Choline, Iron and of course Folate, takes the stress off of what I'm eating and gives me reassurance baby is getting what it needs. I've added the Lactation Boost to support my milk production."
"The Female Fertility Power Prenatal Pack is my daily go-to to maintain my overall health. The goodies in here are great for fertility and pregnancy, but also support cell function generally. Choline (which is really lacking in most of our diets) is great for liver function and metabolism, and alongside B12 and folate, assists with proper DNA synthesis. Daily DHA helps brain function and heart health, too, and it's tough to get enough of it from diet alone."
Our team includes both reproductive endocrinologists and naturopathic doctors so our solutions are as comprehensive as possible. We all collaborate to bring the latest research and time-proven methods from each specialty together. Who doesnβt want the best of both worlds?
You shouldnβt have to store a pharmacyβs worth of supplement bottles to tick off your daily intake. You shouldnβt have to waste time in waiting rooms for stuff you can do at home. You shouldnβt have to deal with so much crapβperiodβso we find ways to make it easier.
We understand that every fertility journey is unique. Thatβs why we tailor our supplements to your individual needs (with a handy quiz to nail it down!) and our formulas evolve with you along the way.
There are many ways to make a baby, and weβre proud to support every person, every path and every step of the journey. We seek to provide accessible care and a safe space for people of all gender identities and sexual orientations.
While struggling with pregnancy loss, Samantha was hitting the drugstore every two weeks for ovulation and pregnancy tests (with packaging covered in babies and unnecessary plastic), and trying to navigate and source the list of prenatal supplements from her doctor. She found that her bathroom vanity mirrored a pregnancy culture that didnβt accurately reflect her own experience or struggle and knew she likely wasnβt alone.
After over four years of infertility, recurrent pregnancy loss and IVF, Breanna saw how fragmented the user experience was in the fertility space and wanted to use her tech skills to fix it. The gap in education about early screening and preconception care was a key motivator and she is determined to break down these barriers so that others can access personalized fertility support at home.
After a failed round of proactive IVF, Shannon was struck by the lack of support, discussion and education available to individuals preparing for their fertility journey. With her decades of experience in tech and marketing, Shannon is determined to destigmatize infertility and increase access to reliable, evidence-based products and information, and is committed to making a positive impact on the fertility journey of others.
Dr. Jenniferβs experience with recurrent pregnancy loss, autoimmune disease and ectopic pregnancy drove her to integrate naturopathic prenatal care with medical infertility support. She co-founded Conceive Health, Canadaβs first naturopathic reproductive medical clinic located within IVF clinics, where she works with fertility doctors on patient protocols.
Dr. Tracy struggled with polycystic ovarian syndrome (PCOS) while building her family and developed a special interest in metabolism, genes and diet in the fertility space. As a co-founder of Conceive Health, she also focuses heavily on sperm and egg health to improve clinical success rates.
Dr. Dan is a big believer in patient education. As one of North America's top reproductive endocrinologist and infertility specialists (REIs), and Medical Director of IVF clinic network The Fertility Partners, he has seen thousands of patients that could have benefited from earlier reproductive health education. Humble brag: Dan developed the worldβs first egg assessment tool using Artificial Intelligence.
Dr. Prati Sharma is an American double board-certified OB-GYN, reproductive endocrinologist, and infertility specialist (REI), practising at CReATe Fertility Centre. She is an assistant professor in the Department of Obstetrics and Gynecology at the University of Toronto and is an active faculty member at Sunnybrook Health Science Centre and Womenβs College Hospital. Dr. Sharmaβs expertise in PCOS, endometriosis, and fertility preservation has had an incredible impact on thousands of her patients in the last decade, and she serves the wider community as an advocate and patient educator. She sits on the board of the Canadian Fertility & Andrology Society (CFAS) and frequently makes appearances on Canadaβs major news networks to educate on reproductive health.
Dr. Allison K. Rodgers is a double board-certified OB-GYN, reproductive endocrinologist and infertility specialist (REI). Having personally experienced secondary infertility and pregnancy loss, Dr. Rodgers provides compassionate and personalized care. She practises at the Fertility Centre of Illinois specializing in IVF, endometriosis, PCOS, unexplained infertility, recurrent pregnancy loss, premature ovarian insufficiency, LGTBQ+ fertility, reciprocal IVF, and transgender fertility. She is also the author ofΒ We Need to Talk About Vaginas,Β an illustrated guide for tweens. Dr. Rodgers has verified social media accounts with 1.2 million followers where she focuses on providing accurate medical information to empower her followers to make the best medical decisions for themselves.
