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Hello from our doctors

Every day, we see patients on their path to parenthood, and we
understand their struggles because we’ve lived them too. Here, we’ve created the nutrient-packed formulas we wish everyone was already taking before they walk into our offices. You’ll find high quality ingredients at optimal doses to support you every step of your journey, from preconception to postpartum.

-- Dr. Jennifer Fitzgerald, ND; Dr. Tracy Malone, ND; Dr. Dan Nayot, B.SC., M.SC., M.D., FRCSC., GREI

There's a lot to love

Doctor-Formulated

Our research-backed supplements are developed by some of North American’s top fertility experts.

Bioavailable Ingredients

We make sure that our nutrients are in forms your forms your body can easily put to use.

Convenient subscriptions (for less!)

Get your monthly supplements sent to your door—and score 10% off plus free shipping.

Once-A-Day Sachets

Get your daily dose in a handy tear-and-go packet (bye bye, bottle clutter!).

Less plastic waste

A month’s worth of our sachets weighs less than one plastic vitamin bottle—and it’d take up to eight bottles to get all our nutrients separately.

Third-Party Tested

Our products are screened for heavy metals/lead, yeast, mold and bacteria at independent labs. They’re made in site-licensed, FDA-registered GMP facilities.

Our products

The Power Prenatal for Females

The Powers for Males

The Prenatal Essentials for Females

The Gentle Prenatal

Calcium + Magnesium + Vitamin D Boost

Gentle Prenatal Gummies

Taking a pregnancy test

Taking an ovulation test

The Power Prenatal for Females

When your eggs need some extra love.

Worried about egg quality? This souped-up blend is ideal if you’re over 30, or have been trying for over six months, or are in fertility treatment.

WHAT'S IN A SACHET: 2X DAILY ESSENTIALS FOR FEMALES, 1X ALGAE OIL DHA (OMEGA-3), 2X ESSENTIAL ANTIOXIDANTS FOR FEMALES, 1X COQ10.

400MG COQ10 BOOST (OPTIONAL)

Get the extra boost you need by adding a CoQ10 Boost to your power prenatals. CoQ10 is a powerful antioxidant that helps both eggs and sperm max out their potential. Antioxidants help to protect eggs and sperm from free radicals damage and CoQ10 also helps to provide the fuel needed for growth and repair.

If you become pregnant while taking this formula, we recommend finishing the box, and then switching over to The Prenatal Essentials for females formula for the duration of your pregnancy. If you were also taking the CoQ10 Boost, you can stop taking that extra 400 mg of CoQ10 when you see a positive test result. If you’re undergoing IVF and taking the CoQ10 Boost, you won’t need the extra CoQ10 after your egg retrieval(s).

*and people with eggs and/or a uterus

View Ingredients

What's inside?

DAILY ESSENTIALS for females (x2)

When you’re trying (or thinking about it!), this comprehensive blend includes Vitamin D for calcium absorption and immune aid, and Iodine, Zinc and Selenium for thyroid support. Already pregnant? A hybrid of Folic Acid and 5-Methyltetrahydrofolate (5-MTHF, the active form of Folic Acid), B12 and Choline support fetal brain, spine and nervous system development. And while most prenatals pack a Vitamin A precursor called Beta-Carotene, this one has the vitamin in its active form so it can get straight to work.
ALGAE OIL DHA (OMEGA-3)

Every cell in your body needs this omega-3 fatty acid, but it’s not something you produce naturally and many diets fall short. During pregnancy, you need even more DHA because it gets used up fast for fetal brain, nervous system and eye development. Our DHA comes from algae oil so there’s no fishy aftertaste.
ESSENTIAL ANTIOXIDANTS for females (x2)

There’s plenty of factors that put a strain on eggs: aging, toxins, poor habits, life stress and conditions such as endometriosis or PCOS. That’s where this souped-up antioxidant comes in. It’s loaded with DNA defenders such as N-Acetyl Cysteine and Vitamin E, along with Trans-Resveratrol and L-Carnitine that also help ramp up energy production.
200mg CoQ10

Mitochondria are like the power plants of your cells, and eggs have more mitochondria than any other cells in your body. After all, they need loads of energy to mature, protect DNA and eventually develop into embryos. Their preferred fuel source? Coenzyme Q10.
400mg CoQ10 (Optional Add-On)

Call on this high dose of Coenzyme Q10 when you’ve got all eyes on egg quality, which can become compromised over the years due to oxidative stress. This hard-working antioxidant can help slow the effects of aging by fending off free radicals and pumping up cellular energy. We’ve packed it in an oil-based soft gel to take absorption to the max.

The Powers for Males

Put time back on the shot clock.
When sperm need extra support (if you’re over 30, or have been trying for over six months, or are supported by a clinic) this all-star lineup is ready to repair and protect DNA.

WHAT'S IN A SACHET: 2X DAILY ESSENTIALS FOR MALES, 1X ALGAE OIL DHA (OMEGA-3), 3X ESSENTIAL ANTIOXIDANTS FOR MALES, 1X COQ10.

400MG COQ10 BOOST (OPTIONAL).

Get the extra boost you need by adding a CoQ10 Boost to your power prenatals. CoQ10 is a powerful antioxidant that helps both eggs and sperm max out their potential. Antioxidants help to protect eggs and sperm from free radicals damage and CoQ10 also helps to provide the fuel needed for growth and repair.

*and people with sperm

View Ingredients

What's inside?

DAILY ESSENTIALS for males (x2)

Sperm do their best when they gear up for game time early, as millions of sperm are continuously being produced, and they are very sensitive to their environment. Get ready with Vitamins A, C and E, Selenium and Zinc (the building blocks of healthy sperm) to help boost count, motility and morphology. Meanwhile, a hybrid of Folic Acid and Methyltetrahydrofolate (5-MTHF, the active form of Folic Acid), B12 and Choline do their part to defend against DNA damage.
ALGAE OIL DHA (OMEGA-3)

Every cell in your body needs this omega-3 fatty acid, but it’s not
something you produce naturally and many diets fall short. Low DHA
intake tends to mean lower sperm count and motility. It’s also essential for sperm’s mechanism to fertilize an egg. Our DHA comes from algae oil so there’s no fishy aftertaste.
ESSENTIAL ANTIOXIDANTS for males (x3)

Fight free radicals with a powered-up antioxidant formula.
Trans-Resveratrol improves sperm concentration and motility, and can even reverse cell damage caused by certain pollutants. N-Acetyl Cysteine converts to the body’s most powerful detox tool, glutathione. It can improve sperm count and quality and decrease DNA fragmentation. Finally, L-Carnitine is a key for healthy sperm concentration and motility.
200mg CoQ10

A little extra fuel can go a long way for sperm pre-conception. Energizing Coenzyme Q10 has been shown to improve sperm across the board: better concentration, motility and morphology plus less DNA fragmentation.
400mg CoQ10 (Optional Add-On)

Bolster sperm on every count—concentration, motility, morphology and DNA integrity—with an extra dose of Coenzyme Q10. This powerhouse antioxidant also revs up cellular energy and reduces oxidative stress to guard against DNA damage. We’ve packed it in an oil-based soft gel to take absorption to the max.

The Prenatal Essentials for Females

If you're early in the journey or have a bun in the oven.

Get your bod set—whether you’re trying, expecting, or just thinking about it. This formula supports both your fertility and a growing babe with bioavailable nutrients.

WHAT'S IN A SACHET: 2X DAILY ESSENTIALS FOR FEMALES, 1X ALGAE OIL DHA (OMEGA-3).

*and people with eggs and/or a uterus

View Ingredients

What's Inside?

DAILY ESSENTIALS for females (x2)

When you’re trying (or thinking about it!), this comprehensive blend includes Vitamin D for calcium absorption and immune aid, and Iodine, Zinc and Selenium for thyroid support. Already pregnant? A hybrid of Folic Acid and 5-Methyltetrahydrofolate (5-MTHF, the active form of Folic Acid), B12 and Choline support fetal brain, spine and nervous system development. And while most prenatals pack a Vitamin A precursor called Beta-Carotene, this one has the vitamin in its active form so it can get straight to work.
ALGAE OIL DHA (OMEGA-3)

Every cell in your body needs this omega-3 fatty acid, but it’s not something you produce naturally and many diets fall short. During pregnancy, you need even more DHA because it gets used up fast for fetal brain, nervous system and eye development. Our DHA comes from algae oil so there’s no fishy aftertaste.

The Gentle Prenatal

Take it easy when you're feeling queasy.
Pregnant and feeling nauseous? This formula covers the essentials to support you and your little one until you’re feeling well enough to level up to The Prenatal Essentials for Females.

WHAT'S IN A SACHET: 1X GENTLE ESSENTIALS, 1X IRON BISGLYCINATE, 1X ALGAE OIL DHA (OMEGA-3).

Vitamin B6 is a go-to ingredient in morning sickness meds,and this formula has plenty of it!

View Ingredients

What's Inside?

ALGAE OIL DHA (OMEGA-3)

Every cell in your body needs this omega-3 fatty acid, but it’s not something you produce naturally and many diets fall short. During pregnancy, you need even more DHA because it gets used up fast for fetal brain, nervous system and eye development. Our DHA comes from algae oil so there’s no fishy aftertaste.
GENTLE ESSENTIALS

Stick to the essentials if early pregnancy has you feeling queasy. This small capsule delivers big benefits. A hybrid of Folic Acid and 5-Methyltetrahydrofolate (5-MTHF, the active form of Folic Acid), and B12 support neural tube development. We’ve included B6 to help with the nausea, too.
IRON BISGLYCINATE

This easy-to-absorb form of Iron helps your blood transport oxygen, and it's gentle on the stomach, too.

The Postpartum

Fuel for your fourth trimester.
Recover from pregnancy and birth—and give yourself a healthy boost when R&R time is hard to come by—with bioavailable nutrients that support your hormones. Plus, if you’re chest/breastfeeding, the good stuff gets passed to your newborn too.

WHAT'S IN A SACHET: 2X DAILY ESSENTIALS FOR FEMALES, 1X ALGAE OIL DHA (OMEGA-3).

2X LACTATION BOOST (OPTIONAL).

Turn up breast-milk production and flow with our Lactation pills. Our Lactation pills come with three research-backed botanicals: blessed thistle, fenugreek seeds and moringa leaf.

View Ingredients

What's Inside?

DAILY ESSENTIALS for females (x2)

When you’re trying (or thinking about it!), this comprehensive blend includes Vitamin D for calcium absorption and immune aid, and Iodine, Zinc and Selenium for thyroid support. Already pregnant? A hybrid of Folic Acid and 5-Methyltetrahydrofolate (5-MTHF, the active form of Folic Acid), B12 and Choline support fetal brain, spine and nervous system development. And while most prenatals pack a Vitamin A precursor called Beta-Carotene, this one has the vitamin in its active form so it can get straight to work.
ALGAE OIL DHA (OMEGA-3)

Every cell in your body needs this omega-3 fatty acid, but it’s not something you produce naturally and many diets fall short. During pregnancy, you need even more DHA because it gets used up fast for fetal brain, nervous system and eye development. Our DHA comes from algae oil so there’s no fishy aftertaste.
LACTATION BOOST (Optional Add-On)

The top reason parents stop chest/breastfeeding is low milk supply—but we’ve got you covered if that’s your preferred feeding method. There are several plants that research has shown can increase breast milk production and stimulate flow. Blessed Thistle is a Mediterranean herb that stimulates blood circulation to the mammary glands to improve milk flow. Fenugreek Seeds are a source of phytoestrogens, which play a role in the making of prolactin, the milk production hormone. Moringa Leaf, a highly valued food crop in its native South Asia, has been shown to increase prolactin levels and milk production.
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Calcium + Magnesium + Vitamin D Boost

An iconic trio—loved by researchers for every stage of the journey.

A comprehensive boost that supports fertility (for females and males!), fetal development, postpartum recovery and more.

Contains an easy-to-absorb, vegan form of Vitamin D3, which is linked with improved pregnancy rates, lower miscarriage rates, and fewer pregnancy complications
Includes wonder-worker minerals Calcium and Magnesium—essential for fetal development and cardiovascular health
An extra dose of key nutrients to help you reach your daily needs when paired with any of our preconception, prenatal or postpartum formulas.

Note: Make sure to take this one separate from your prenatal or postpartum vitamins to ensure that the Calcium doesn’t get in the way of Iron and Folic Acid Absorption.

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What's Inside?

Calcium, Magnesium, Vitamin D (x4)

Inside each capsule, you’ll find a blend of Calcium, Magnesium and Vitamin D. They’re all served up in optimal forms for your body to absorb, so you can get max benefits to your reproductive (and overall!) health, from supporting positive pregnancy outcomes to newborn health. We’ve split the goods up into capsules so that they’re easier to swallow than a big chalky tablet. That way, we can pack in more goods to support you through every stage of the journey.

PCOS Support

Inositol - at the exact right ratio - to the rescue.

Formulated by fertility doctors to help regulate ovulation, support egg quality and improve insulin sensitivity (which means less of those PCOS symptoms and better metabolic health).

Contains clinical doses of Myo-Inositol and D-Chiro-Inositol at the 40:1 ratio recommended by doctors
Promotes ovulation and supports egg quality to help people with PCOS who are trying to conceive
Improves insulin sensitivity to help manage PCOS’s metabolic and hormonal symptoms

View Ingredients

What's Inside?

Myo-Inositol & D-Chiro-Inositol

In each sachet, you’ll find a 40:1 ratio of Myo-Inositol to D-Chiro-Inositol—the recommended dose and ratio by fertility doctors so you get the max benefits to manage your PCOS and improve your pregnancy outcomes. Studies show Myo-Inositol can help insulin sensitivity and regulate cycles, while D-Chiro-Inositol improves egg and embryo quality in those using IVF to conceive. They work best when taken together in that doc-recommended ratio, which is why we’ve included both, perfectly measured out in each daily sachet.

Gentle Prenatal Gummies

Your no-nausea prenatal gummies. Loved by OB/GYNs—and sweet tooths, too.

Pregnancy nausea getting in your way of taking prenatals? Our gummies pack all the essentials (two forms of Folate, Choline, Vitamin D and more), plus a higher dose of B6 to help with morning sickness. Oh, and did we mention it tastes like sour candy?

Delicious sour peach-mango flavor
Formulated by doctors with Folic Acid, Methylated Folate, Choline, DHA and more
Easy on the stomach—and with nausea-fighting support

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What's Inside?

Gentle Gummy

Each gummy contains a hybrid of Folic Acid and Methylated Folate (5-MTHF, the active form of Folic Acid) along with Vitamin B12, Vitamin C, and Choline to support fetal brain, spine, and nervous system development. You’ll also find Vitamin D which helps reduce pregnancy complications and supports the immune system, and Vitamin K2 which supports fetal bone development. To help combat pregnancy nausea, we’ve increased the amount of B6 (it’s a main ingredient in morning-sickness meds). And when you take 4 gummies per day, you’re getting everything you need to support a healthy pregnancy.

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