Picture of Samantha Diamond and Breanna Hughes

Our Story

We've walked this journey too.

We've experienced first hand how frustrating the fertility journey can be, and there are a lot of things we wish we knew sooner. For starters, it’s not that easy, but also, there are lots of things you can do to optimize your body for success. We offer fertility-supporting products and services to help you do just that, without leaving your home and no matter what stage of the journey you’re in.

We’re starting with daily packs of personalized prenatals, loaded with top-quality ingredients at just-right doses. And soon, we’ll have tons more stress-reducing, guesswork-busting goodness coming your way.

We made the products we needed

Picture of the Gentle Prenatal Product Picture of the Gentle Prenatal Product

After such a long, hard journey to get pregnant, unfortunately my pregnancy has not been easy. I've been super sick, and all the healthy foods I dreamed of eating during my pregnancy have been replaced with bland, white carbs. Thankfully I'm covered with the Gentle Prenatal. Knowing I'm getting my DHA, Choline, Iron and of course Folate, takes the stress off of what I'm eating and gives me reassurance baby is getting what it needs.

Breanna Hughes FOUNDER + COO
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Picture of the Prenatal Essentials for Females Product Picture of the Prenatal Essentials for Females Product

The Prenatal Essentials for Females is my daily go-to to maintain my overall health. The goodies in here are great for fertility and pregnancy, but also support cell function generally. Choline (which is really lacking in most of our diets) is great for liver function and metabolism, and alongside B12 and folate, assists with proper DNA synthesis. Daily DHA helps brain function and heart health, too, and it's tough to get enough of it from diet alone.

Samantha Diamond FOUNDER + CEO
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Our Approach

Conventional meets naturopathic

Our team includes both reproductive endocrinologists and naturopathic doctors so our solutions are as comprehensive as possible. We all collaborate to bring the latest research and time-proven methods from each specialty together. Who doesn’t want the best of both worlds?


You shouldn’t have to store a pharmacy’s worth of supplement bottles to tick off your daily intake. You shouldn’t have to waste time in waiting rooms for stuff you can do at home. You shouldn’t have to deal with so much crap—period—so we find ways to make it easier.

Personalized approach

We understand that every fertility journey is unique. That’s why we tailor our supplements to your individual needs (with a handy quiz to nail it down!) and our formulas evolve with you.

Inclusive care

There are many ways to make a baby, and we’re proud to support every person, every path and every step of the way. We seek to provide accessible care and a safe space for people of all gender identities and sexual orientations.

Our Team

Picture of Samantha Diamonds Samantha Diamond CEO

While struggling with pregnancy loss, hitting the drugstore every two weeks for ovulation and pregnancy tests (with packaging covered in babies and TONS of extra plastic), and trying to navigate and source the list of prenatal supplements from her doctor, Samantha found that her bathroom vanity mirrored a “pregnancy culture'' that didn’t accurately reflect her own experience or struggle.

Picture of Breanna Hughes Breanna Hughes COO

Enduring 4+ years of infertility, recurrent pregnancy loss and IVF, Breanna saw how fragmented the user experience was in the fertility space and wanted to use her tech skills to fix it. She was impacted by a gap in education about early screening and preconception care, and was determined to break down these barriers so that others can access personalized fertility support at home.

Picture of Dr. Jennifer Fitzgerald Dr. Jennifer Fitzgerald DIRECTOR OF INTEGRATIVE MEDICINE

Dr. Jennifer’s own experience with recurrent pregnancy loss, autoimmune disease and ectopic pregnancy drove her to integrate naturopathic prenatal care with medical infertility support. She co-founded Conceive Health, Canada’s first naturopathic reproductive medical clinic located within IVF clinics, where she works hand-in-hand with fertility doctors on patient protocols.

Picture of Dr. Tracy Malone Dr. Tracy Malone DIRECTOR OF NUTRACEUTICALS

Dr. Tracy, co-founder of Conceive Health, struggled with polycystic ovarian syndrome (PCOS) while building her family, and developed a special interest in metabolism, genes and diet in the fertility space. She also focuses heavily on sperm and egg health to improve clinical success rates.

Picture of Dr. Dan Nayot Dr. Dan Nayot CHIEF MEDICAL ADVISOR

Dr. Dan is a big believer in patient education. As one of North America's top REIs (reproductive endocrinologists and infertility specialists), and Medical Director of IVF clinic network The Fertility Partners, he has seen thousands of patients that could have benefited from reproductive health education earlier on. Humble brag: Dan developed the world’s first egg assessment tool using Artificial Intelligence!

Bringing fertility to your front door

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