Samantha Diamond

While struggling with pregnancy loss and buying loads of drugstore pregnancy tests, ovulation predictor kits and prenatal vitamins every month, Samantha—a marketer by trade—found that her bathroom vanity mirrored a “pregnancy culture'' that didn’t accurately reflect her own experience or struggle. She also discovered a gap in fertility care, where there was no initial direction on prenatal vitamins or fertility supplements to optimize her health. From there, Samantha took a deep dive into what should be possible to support a generation of parents-to-be.

Now a mom of three, Samantha has a full-picture view of the journey as well as the holes that need to be filled with support, education, products and services every step of the way.