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We know a positive test can come with mixed feelings, especially if it's been a journey to get here. Let us help walk you through what to do next, which prenatal is right for you, and what the coming months will look like.
You got this.
What to do right now β
Pick your prenatal β
Pregnancy: Trimester by trimester β
A few important things to to check off your list right away.
Certain nurtients (like Folic Acid) are critical early on. Make sure your prenatal vitamin has you covered.
Not sure where to start? We can help.
If supported by a clinic, you may have learned the news from themβbut if not, make sure they know. If you conceived without a clinic, reach out to your family doctor or OB/GYN.
No amount of alcohol is considered safe during pregnancyβbest to keep the cocktails for later.
Some medications aren't recommended during pregnancyβcheck in with your doctor to confirm.
You've got this.
All our prenatals are doctor-formulated and backed by researchβbut we know no two pregnancies are alike so we developed options for everyone.
Best for: Comprehensive support during pregnancy
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Best for: Sensitive stomachs or those with morning sickness
Best for: Pill-adverse and sensitive stomachs
Already taking the Female Fertility Power Prenatal Pack?
Not to worryβyou can swap your subscription to one of our prenatal formulas. In the meantime, keep taking your Female Fertility Power Prenatal Pack, with a few adjustments.
These pregnancy must-haves are crucial early on, so don't stop taking them.
2x Daily Essentials for Females
Daily support of pregnancy essentials, including Folate, B12, and more.
1x Omega-3 (DHA)
Vegan DHA for baby's brain and eye development.
1x Iron
Gentle Iron for the increased blood flow demands of pregnancy.
Fertility-focused antioxidants have done their jobβyou can safely set these aside now.
1x CoQ10 (200 mg)
Preconception support for egg quality.
2x Essential Antioxidants for Females
Egg health protection from free-radical damage.
1x CoQ10 (400 mg)
Supports egg quality and meets the 600 mg recommended dose while trying to conceive.
Note: If you've been taking these while pregnant, don't panic! They're safe, just unnecessary.
PRENATAL NUTRITION
Here's what to look for in a prenatal vitamin and why each nutrient matters. (Psst, we also know how you can get it all in one daily pack.)
FOLATE
Prevents neural tube defects in the critical first weeks.
We use Folic Acid (research-backed) and Methylated Folate (more bioavailable) so you're covered.
VITAMIN D
Supports immune function, healthy cell growth, and better pregnancy outcomes.
We include Vitamin D3, the most bioavailable and effective form.
IRON
Prevents anemia and supports oxygen delivery as needs increase during pregnancy.
We use the gentlest formβit's easier on the stomach and better absorbed.
VITAMIN B12
Works with Folate to support nervous system developmentβespecially important for vegetarians and vegans.
We use methylcobalamin, the active, readily-absorbed form.
CHOLINE
Helps prevent neural tube defects and supports brain development.
Other brands skip this important nutrientβnot us.
OMEGA-3 (DHA)
Essential for brain and eye development, and hard to get through diet alone.
Ours is algae-derived, which means no fishy aftertaste.
Your all-in-one prenatal
The Complete Prenatal Pack was formulated to cover every non-negotiable (and more!) in the forms and doses your body can actually use.
Licensed by Health Canada
Third-Party Tested
Convenient Daily Packs
Shop the Complete Prenatal Pack
More Prenatal questions?
We got you
Read More β
Every pregnancy is different, but here's a general guide to the key milestones, symptoms, and things to watch for.
01
First Trimester
Weeks 1 to 12
02
Second Trimester
Weeks 13 to 27
03
Third Trimester
Weeks 28 to 40
WEEK 4
Poppy Seed
~1 mm
WEEK 8
Raspberry
~16 mm
WEEK 12
Lime
~6 cm
Weeks 1 to 4
Fertilization and implantation occur in these first weeks, and the neural tubeβthe foundation of the brain and spineβbegins forming immediately, which is why starting a prenatal early is so important.
Weeks 5 to 8
Babyβs heart begins beating around week 6, and all major organs start to form. By week 8, baby is the size of a raspberry and your first ultrasound is likely just around the corner.
Weeks 9 to 12
All major structures are complete and the placenta takes over hormone production. At your week 12 ultrasound, baby (now the size of a lime) will be visibly moving for the first time.
First Trimester Symptoms
Nausea & Morning Sickness
Fatigue
Breast Tenderness
Frequent Urination
Food Aversions & Cravings
Bloating & Constipation
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Foods to Avoid While Pregnant
The Best Natural Remedies for Pregnancy Nausea
Behaviours to Avoid While Pregnant
Beauty Products to Avoid While Pregnant
WEEK 14
Lemon
~8 cm
WEEK 20
Banana
~25 cm
WEEK 27
Cauliflower
~37 cm
Weeks 13 to 16
Welcome to the second trimesterβand less fatigue if you're lucky. Babyβs facial muscles form, tiny fingerprints appear, and you may learn the sex (though you may also need to wait until the 20-week anatomy scan).
Weeks 17 to 22
Your anatomy scan at week 18 to 20 checks all major organs. Baby can now hear your voice, swallow, and youβll likely feel those first fluttery kicks.
Weeks 23 to 27
Babyβs eyes open for the first time and the lungs begin practising breathing. From week 24, survival outside the womb becomes possible. Your glucose screening test happens around week 24 to 28.
Second Trimester Symptoms
Back Pain
Heartburn
Leg Cramps
Braxton Hicks
Shortness of Breath
Increased Appetite
Is the Flu Shot Safe During Pregnancy?
How Early Can You Find Out Baby's Sex?
What Is Gestational Diabetes?
WEEK 28
Eggplant
~38 cm
WEEK 36
Romaine
~47 cm
WEEK 40
Watermelon
~51 cm
Weeks 28 to 32
Baby is rapidly storing fat for warmth and energy after birth. The brain is growing fast, kicks are stronger, and your bump grows noticeably each week. A growth scan is often scheduled around week 32.
Weeks 33 to 36
Baby typically turns head-down in preparation for birth. Lungs are nearly mature, and most organs are ready for life outside the womb. Youβll begin weekly or bi-weekly prenatal appointments.
Weeks 37 to 40
Baby is considered full term at week 37. The cervix begins to soften and efface. Watch for signs of labour: regular contractions, water breaking, or a mucus plug. Your due date is week 40βbut many babies arrive in the days before or after.
Third Trimester Symptoms
Pelvic Pressure
Swollen Feet & Ankles
Insomnia
Nesting Instinct
What Is a Doula?
What Is a C-Section?
What to Pack in Your Hospital Bag
Everything You Need, Bundled
Everything you need in your prenatal, plus an extra dose of Calcium, Magnesium, and Vitamin Dβa research-backed trio that works best when taken together.
Calcium supports bone health for mom and babe
Magnesium helps manage stress
Vitamin D supports better pregnancy outcomes
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