While struggling with pregnancy loss and buying loads of drugstore pregnancy tests, ovulation predictor kits and prenatal vitamins every month, Samantha—a marketer by trade—found that her bathroom vanity mirrored a “pregnancy culture'' that didn’t accurately reflect her own experience or struggle. She also discovered a gap in fertility care, where there was no initial direction on prenatal vitamins or fertility supplements to optimize her health. From there, Samantha took a deep dive into what should be possible to support a generation of parents-to-be.


Now a mom of three, Samantha has a full-picture view of the journey as well as the holes that need to be filled with support, education, products and services every step of the way.